Why Discounting is a Symptom, Not a Strategy
Brand Positioning Why Discounting is a Symptom,Not a Strategy Akash Sonakia 5 April 2025 4 min read Brand Positioning ยท Pricing A founder came to me with a problem he had already solved. His products were not selling. So he decided to offer discounts. The logic was simple: lower the price, remove the friction, get […]