YOUR NUMBERS
DON'T LIE.
Enter your real business data. Get a precise diagnosis of where your brand is leaking revenue, margin, and growth — and what fixing it looks like in rupees.
3 Minutes
No Email Required
D2C · Channel · Service
Step 1 — Select Your Business Model
WHAT KIND OF BUSINESS ARE YOU RUNNING?
Step 2 — Enter Your Numbers
D2C Business Snapshot
Revenue
Marketing Spend
Variable Costs
Fixed Monthly Costs
Growth Target
Brand Positioning — 2 Quick Questions
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Total revenue before any deductions or commissions
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% of gross revenue paid to distributors / retailers / partners
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Average revenue per transaction or order
Unique visitors to your site, marketplace, or store each month
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Average revenue per client engagement or project
Number of formal proposals or pitches sent each month
How many proposals convert to paying clients
Ad Spend —
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%
Meta, Google, influencer, content — total monthly marketing investment
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Manufacturing or procurement cost per unit sold
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Shipping, last-mile logistics, and packaging per order
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Subcontractors, freelancers, tools, software per client
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What you actually pay yourself each month
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SaaS tools, insurance, subscriptions, misc monthly commitments
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What you want the business to do over the next 12 months
If your brand disappeared tomorrow — would your customers mind?
If you had to run one ad tomorrow — no offer, no discount, just your brand — what would it say?
Please answer both questions above to run your diagnosis.
YOUR DIAGNOSIS
AWAITS
Fill in your numbers and run the diagnosis. Your brand's financial X-ray appears here.
// Diagnosis Report
D2C
// Auto-Calculated Conversion Rate
Customers this month ÷ Total visitors
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// Net Revenue After Channel
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// Revenue Leak / Month
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// Revenue @ +30% Conversion
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Monthly revenue if your conversion rate improves 30%
// True CAC
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// Contribution Margin
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// Customers Needed / Month
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// Monthly P&L Snapshot
Net Revenue—
− Variable Costs—
− Ad / Marketing Spend—
= Contribution Margin—
− Fixed Costs—
− Founder Salary—
NET MONTHLY PROFIT
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POSITIONING GAP SCORE
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// Critical Insight
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What This Tells You
THE NUMBERS MOST FOUNDERS
THE NUMBERS MOST FOUNDERS
NEVER LOOK AT TOGETHER
01
THE REAL LEAK
Most founders optimise for more traffic. The leak is in conversion — the percentage of people who arrive and leave without buying. This number shows what that gap costs every single month.
02
THE MARGIN TRAP
Revenue is vanity. Once you subtract COGS, delivery, ad spend, salaries, rent, and EMIs — what's actually left? Founders running at negative contribution margin are growing a liability, not a business.
03
THE FY26 GAP
Your revenue goal isn't a marketing problem. It's a positioning problem. Once your brand communicates clearly to the right person, CAC drops, conversion rises, and the gap closes faster than expected.